Archive for April, 2010
Digital Media Advertising
Friday, April 30th, 2010
Help: Associate or Bachelor degree? Aspiring singer but leaning towards an Advertising major..?
I’m an aspiring singer but I’m leaning towards my second love -Advertising – for my college major so I can have something to fall back on in case things don’t go my way. Which one do you think I should aim for, the Associate or the Bachelor degree????
I’m 19, and I already hold an Associate of Arts in Screenwriting (Film, TV & Digital Media) from a technical college in Australia but I know it won’t transfer anywhere so I have to start over, ’cause I plan on making a living in the States. I will be moving to San Fran this August, where I’ll be studying at the Academy of Art University. If I score a recording contract at an indie company or at least a job that can grant me a permanent residency, I’ll switch to online courses so I can manage my job and studies at the same time. No loss at all. But I’ve been wondering if another 4 years of college is worth the fight.
AA or BFA? Which one do you think should I go for??
AA. Advertising can be your vocation and Singing can be your avocation. You won’t starve that way.
Digital Media ,VIDEO BILLBOARDS, DIGITAL Media Advertising
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The Musician`s Guide to Licensing Music (Paperback) $13.45 A reference for musicians and composers of all genres cites the commercial and financial opportunities of music licensing, drawing on the authors` industry experience to counsel readers on strategies for launching a career and avoiding common pitfalls…. |
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Handbook of Research on Digital Media and Advertising (Hardcover) $259.43 “This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power … |
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Understanding Digital Marketing (Hardcover) $35.24 Ryan, a marketing and communications specialist, has teamed with Jones, a freelance writer and blogger, to produce this marketing book for companies and individuals who need to become more creative and aggressive with new digital advertising media. The… |
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Advertising Media Planning (Hardcover) $52.28 The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoThrough six previous editions, Advertising Media Planning has proven essential to the success of b… |
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The Best of Teen and Senior Portrait Photography (Paperback) $22.84 From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book… |
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Digital Advertising (Paperback) $25.83 “Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concep… |
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The Ad-free Brand (Paperback) $18.04 Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need … |
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Everything`s a Text (Paperback) $52.51 A colorful and current reader, Everthhing's A Text captures our information age by utilizing mediums of print, visual, and digital text that students encounter daily. Students will view a range of texts from blogs to lyrics to advertise… |
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Spending Advertising Money in the Digital Age (Hardcover) $26.16 Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behavior are challenging accepted ways of using the media to build bran… |
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The On-demand Brand (Hardcover) $18.55 As “new media” continues its unstoppable evolution into simply “media,” a new industry has sprung up around how best to utilize the many gadgets, apps, and sites to accomplish what a now ancient print ad or television commercial could have once taken c… |
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Digital Advertising $70.93 Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts a |
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Handbook of Research on Digital Media and Advertising $197.87 “This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shi |
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Spending Advertising Money in the Digital Age $33.56 Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to promote a |
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Advertising Media Planning $89.95 The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video. Apply the latest advertising technologies. Build your brand in every medium. Create the right budget for each campaign. Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know abouttraditional media—including TV, radio, and print–while exploring the latest media forms, illustrated with majoradvertiser case histories. You’ll find comprehensive coverage of the latest media planning and digitaltechnologies, including:. • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television• Cross-media planning • Data fusion • International competitive spending analysis. This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning. |
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Advertising Media Workbook and Sourcebook $27.95 Advertising Media Workbook and Sourcebook |
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Advertising and New Media $24.6 Advertising and New Media |
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Advertising $8.95 How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispelssome of the myths and misunderstandings surrounding the industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. |
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This is Advertising $29.87 Advertising has changed. In today’s world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television |
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Advertising and Media $40 Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that's why this field offers great scope for learning. Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and contains many topics like understanding consumer behaviour, different promotional activities and campaigns, consumer reactions, marketing and many more. Here we have tried to cover many different aspects of advertising and media with relevant examples. We expect that this book will find its place among the readers and will be a nice reading experience. |
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Advertising to Children on TV $39.95 The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop. |
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Cases in Advertising Management $17.95 "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change. |
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Kellogg on Advertising and Media $22.36 In Kellogg on Advertising and Media, members of the world’s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the |
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Creating Flash Advertising $34.95 Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the “Hands-On” series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation’s largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site |
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Writing for Digital Media $45 Teaches students how to write effectively for online audiences – whether they are crafting a story for the online face of a daily newspaper or a personal blog. This book focuses on writing primarily for journalism, public relations, and marketing and advertising audiences. |
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Humor in Advertising $88 Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors. |
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Advertising, Promotion, and New Media $73.88 Faber (Mass Communications, University of Wisconsin), and Stafford (Marketing, University of Memphis) edit this collection of 16 essays exploring online advertising technologies and their use by advertisers. Topics include the interaction of traditional a |
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Guerrilla Advertising $17.95 “In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.” |
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The Digital Handshake $18.63 Practical applications for using social media to boost your businessEven today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are los |
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Handbook of Research on Digital Media and Advertising: User Generated Content Consumption $258.38 No Synopsis Available |
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Advertising International $41.95 A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. |
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Advertising Basics! $42.95 Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are:. – A holistic introduction which gives the reader a pan-industry perspective of advertising. – The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. – Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. – Pointers on how to conduct an advertising campaign. – Numerous advertisements which illustrate the theory and examples used in the book. – Tips on how to select an advertising agency and in what circumstances the agency should be changed. – A simple, approachable and anecdotal style of writing which the reader will enjoy. |
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Creative Advertising $29.83 Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, an |
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Creative Strategy in Advertising $132.87 CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an aware |
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Advertising Media A-To-Z $18.63 A quick-access reference to every essential mediarelated term and conceptAfter the high-maintenance clients and creatives have had their say, it’s the unheralded media planners who make or break the success of an advertisement or campaign.Advertising Medi |
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Advertising by Design $60 Don’t miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. “While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans.” — Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston “This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising.” — Alan Rado, IADT/Harrington College of Design “The most enlightening textbook on advertising I’ve ever seen. A must-read for any student of the ad biz.” — Drew Neisser, CEO, Renegade “So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it’s still all about doing beautiful work.” — Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon |
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Excellence in Advertising $60.95 While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged – with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who’s Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry’s most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA’s Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA. Up-to-date and thoroughly revised Retains one of the most prominent author teams in this sector Broadened to take account of the marketing as well as advertising sectors |
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Web Advertising $158 This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and “trigger words”. This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation. Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies. |
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Art and Advertising $75 Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms. |
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Transitioned Media $119 The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. "Transitioned Media" brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of 'citizen' journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. |
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Streaming And Digital Media $34.31 Streaming And Digital Media |
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Understanding Media in a Digital Age $52.12 Understanding Media in a Digital Age |
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Crafting Digital Media $29.85 Crafting Digital Media |
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Advertising and Promotion $62 . `Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' – Ros Masterson, De Montfort University. `Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' – Leslie de Chernatony Professor of Brand Marketing. Universit della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: – A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling – Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation – A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result – A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment. |
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Advertising as Multilingual Communication $100 Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new ‘multilingual’ features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace. |
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Advertising For Dummies $21.99 So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to::; Identify and reach your target audience; Define and position your message; Get the most bang for your buck; Produce great ads for every medium; Buy the different media; Create buzz and use publicity; Research and evaluate your competition. Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. |
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Planning for Power Advertising $31.95 This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built. |
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ADVERTISING MEDIA PLANNING $15.5 No Synopsis Available |
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Content And Media Factors in Advertising $64.94 No Synopsis Available |
